Sofia Richie; David Yurman

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David Yurman counts Sofia Richie, Michael B. Jordan, Iris Law, Kyle Kuzma and Winnie Harlow as just a handful of its celebrity ambassadors and friends of the house.

With its unwavering position at the forefront of designer jewelry, the brand has become a staple for holiday gifting, engagement rings and wedding bands and everything in between. And as Feb. 14 approaches, DY has launched a special Valentine’s Day Shop that combines best-selling styles and brand-new releases.

David Yurman Valentine’s Day gift guide

The Valentine’s Day Shop is broken up into two main categories: Gifts for Her and Gifts for Him. As part of the holiday drop, the designer released an assortment of exclusive heart-shaped jewelry, mostly pendants and one ring (available in both 18k yellow gold and sterling silver). The Sculpted Cable Heart Pinky Ring is a take on Yurman’s classic Sculpted Cable Pinky Ring.

David Yurman Sculpted Cable Heart Pinky Ring

David Yurman Puffy Heart Pendant Necklace

Another standout from the women’s new arrivals, especially fitting for Valentine’s Day, is the Sculpted Cable Linked Cord Bracelet, sold with a red cord, light pink cord or black cord.

David Yurman Sculpted Cable Linked Cord Bracelet

Among DY’s Valentine’s Day Gift Guide for Him is an assortment of new men’s designs spanning some of the brand’s most popular collections, like DY Madison, Curb Chain and Cable.